Our easy free UTM URL Builder Tracking for Google Analytics simplifies the process of creating UTM (Urchin Tracking Module) parameters for URLs, which are crucial for tracking marketing campaigns for PPC, Paid Ads, and different traffic sources.
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Using the UTM URL Builder is a straightforward process that significantly enhances your ability to track the effectiveness of your marketing campaigns. Here’s a step-by-step guide with an example:
Step-by-Step Instructions:
- Open the UTM URL Builder: Access the online tool where you will enter your information.
- Enter Your Base URL:
- Example: Imagine your base website is
www.examplestore.com
.
- Example: Imagine your base website is
- Fill in the UTM Parameters:
- UTM Source (utm_source): Identify the traffic source.
- Example: If you’re advertising on Google, you might enter
google
.
- Example: If you’re advertising on Google, you might enter
- UTM Medium (utm_medium): Define the marketing medium.
- Example: For a pay-per-click campaign, use
cpc
.
- Example: For a pay-per-click campaign, use
- UTM Campaign (utm_campaign): Specify your campaign name.
- Example: For a summer sale, you could use
summer_sale_2023
.
- Example: For a summer sale, you could use
- UTM Content (utm_content): (Optional) Useful for differentiating ads or links that point to the same URL.
- Example: Use
banner_ad
orsidebar_link
to distinguish different ad placements.
- Example: Use
- UTM Term (utm_term): (Optional, mainly for paid search) Note the keywords.
- Example: For targeting specific keywords, such as
summer dresses
.
- Example: For targeting specific keywords, such as
- UTM Source (utm_source): Identify the traffic source.
- Generate Your UTM-Enhanced URL: After filling in the fields, click the “Build URL” button. The tool will generate a URL with the UTM parameters appended.
- Copy the Generated URL: Use the provided “Copy URL” button to easily copy the URL to your clipboard.
Example:
- Base URL:
examplestore.com
- UTM Source:
google
- UTM Medium:
cpc
- UTM Campaign:
summer_sale_2023
- UTM Content:
banner_ad
The final UTM-enhanced URL will look something like this:
https://www.examplestore.com/?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale_2023&utm_content=banner_ad