Free UTM URL Builder – For Tracking Conversions PPC- Paid Ads in Google Analytics

Our easy free UTM URL Builder Tracking for Google Analytics simplifies the process of creating UTM (Urchin Tracking Module) parameters for URLs, which are crucial for tracking marketing campaigns for PPC, Paid Ads, and different traffic sources.

Using the UTM URL Builder is a straightforward process that significantly enhances your ability to track the effectiveness of your marketing campaigns. Here’s a step-by-step guide with an example:

Step-by-Step Instructions:

  1. Open the UTM URL Builder: Access the online tool where you will enter your information.
  2. Enter Your Base URL:
    • Example: Imagine your base website is
  3. Fill in the UTM Parameters:
    • UTM Source (utm_source): Identify the traffic source.
      • Example: If you’re advertising on Google, you might enter google.
    • UTM Medium (utm_medium): Define the marketing medium.
      • Example: For a pay-per-click campaign, use cpc.
    • UTM Campaign (utm_campaign): Specify your campaign name.
      • Example: For a summer sale, you could use summer_sale_2023.
    • UTM Content (utm_content): (Optional) Useful for differentiating ads or links that point to the same URL.
      • Example: Use banner_ad or sidebar_link to distinguish different ad placements.
    • UTM Term (utm_term): (Optional, mainly for paid search) Note the keywords.
      • Example: For targeting specific keywords, such as summer dresses.
  4. Generate Your UTM-Enhanced URL: After filling in the fields, click the “Build URL” button. The tool will generate a URL with the UTM parameters appended.
  5. Copy the Generated URL: Use the provided “Copy URL” button to easily copy the URL to your clipboard.


  • Base URL:
  • UTM Source: google
  • UTM Medium: cpc
  • UTM Campaign: summer_sale_2023
  • UTM Content: banner_ad

The final UTM-enhanced URL will look something like this:

You can use this URL in your Google ads. When someone clicks on it, Google Analytics (or any other tracking tool you’re using) will record this click with all the UTM parameters. This way, you can track the performance of your summer_sale_2023 campaign, specifically the effectiveness of the banner_ad placed on Google, paid for on a CPC (cost per click) basis.

Key Points to Remember:

  • Consistency is Crucial: Always use consistent naming conventions for your UTM parameters to avoid confusion.
  • Only Use Necessary Parameters: Don’t clutter your URL with unnecessary parameters. Use only what’s needed for your tracking.
  • Check for Typos: Errors in your UTM parameters can lead to incorrect or lost tracking data.

By following these steps and using the UTM URL Builder tool, you’ll gain valuable insights into your marketing campaign’s performance, helping you to make data-driven decisions for future strategies.

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